Marketing Director

Full-time
Mid-Senior level
October 21, 2016

Job description

RELATION1 is seeking a Marketing Director to develop the Relation1 brand across the country. This position can be based in Toronto or Montreal. The marketing Director will be working closely with the Toronto and Montreal consulting teams, leading the execution of communication programs, including thought leadership, case studies, events and online content that will make clear our unique value proposition and raise our brand awareness with top tier organizations.

Responsibilities

Serve as a trusted advisor and work with the leadership team and the consuling team to plan and execute a full complement of marketing initiatives to drive growth and enhance market positioning, which may include:

  • Create marketing plans and support strategy. Ensure alignment of local go-to-market priorities with national strategy and priorities
  • Create and maintain marketing materials such as corporate presentation, website, social media, newsletter, whitepapers and others
  • Support and execute the initiatives outlined in the marketing plans, including campaigns and activities to support lead generation and build eminence
  • Design and execute events geared toward client education, relationship building and revenue growth including, but not limited to client roundtables, conferences and seminars
  • Track, monitor, and evaluate integrated marketing activities and accomplishments
  • Collaborate/coordinate with appropriate resources, including subject matter specialists and consultants to execute integrated marketing programs
  • Contribute innovative marketing ideas and solutions that support long term growth
  • Develop and maintain overall marketing budget and utilize marketing methods to ensure programs are implemented cost-effectively and implemented to achieve desired goals for building revenue, relationships and reputation
  • Collaborate with the management team to promote the firm to attract highly talented resources and to insure proper internal communication amongst our 3 offices.

The successful candidate will have the following:

  • Passion for Data-driven marketing, the retail industry and eager to learn new expertise in this area
  • Bachelor's or Master's degree required, with a focus in marketing strategy, communications, business development, program planning and execution, marketing consulting or similar
  • Minimum 5 years of relevant experience in a professional services or business-to-business marketing and communications environment
  • Demonstrated skills as a team player by leading through trust and professional respect, including demonstrated evidence of strong leadership and people coaching
  • Strong problem solving skills
  • Strong project management skills. Must be detail oriented, organized and able to juggle multiple tasks and timelines
  • Demonstrated ability to take initiative and be self-motivated to complete projects independently with appropriate direction/feedback
  • Demonstrated commitment to service excellence; a professional client-service manner
  • Experience in developing marketing and communications strategies that are aligned to business strategy
  • Commitment to ongoing professional development, learning and growth
  • Ability to work with all levels of an organization
  • Superior writing and verbal communication skills
  • Familiarity with demand generation, lead tracking, ROI
  • Strong computer skills, including use of Microsoft Office applications (Outlook, Excel, Word, PowerPoint) and familiarity with integrating various technologies to support marketing efforts
  • Comfort with and demonstrated ability for public speaking
  • Bilingual (English and French)
  • Experience dealing with a multi-office region would be an asset

How to Apply?

To apply, please send your resume to engage@relation1.ca or via the posting on LinkedIn.