Your customers are
not batches of binary code



They're unique
individuals.

In today's competitive world, personalized marketing takes more than just getting the name right. We’re people who use technology and human thinking to reach the hearts and minds of your customers. In the most personal way possible.

To reach your customers in the most effective way, we develop strategic paths that are driven by data science and customer insights. Then along with next generation solutions powered by artificial intelligence, we execute effective marketing programs that never forget your business and sales goals.

Your path to true
PERSONALIZED MARKETING


SPEED TO
MARKET

All of this is for nothing if we can’t get to marketing quickly and efficiently. Your market isn’t going to wait, why should your program? With our expertise, we can setup and deploy, getting you to market in typically 90 days.

DATA
SCIENCE

This means no guess work. We break down and thoroughly explore your data to give you the most powerful weapon – knowledge. AI is engaged and used to develop deep predictive models that gain your client’s long-term loyalty.

MARKETING
PROGRAM

We think in terms of ROI. We offer proven end-to-end solutions driven by our data science and strategic program design. We can personalize and integrate any channel: email, websites, direct mail, social media and point of sale. Our focus will always be to enhance the experience of your customers and increase your return on investment.

customer
insight

We do more than slice and dice the data. We analyze and understand the motivations that trigger engagement and sales. By having a clear understanding of your customers, we can guide you and ultimately, them to interact with your business and brand.

TECHNOLOGY
IMPLEMENTATION

IT should provide a head rush not a headache. As facilitators, we guide marketing, and IT resources to enhance your business efforts. Need recommendation engines, setup campaign automation and dashboards tools to speed up deployment?
Our R1. AI platform does that and more.

STRATEGIC
PLANNING

It’s all about being customer-centric. Working with your business objectives and internal capabilities, we build a strategic action plan based on our goals that can be operationalized in the real word, not just sit in a report.

Helping some of Canada’s largest brands to better engage their customers and drive more revenues from their marketing programs

Our Clients

  • aeroplan
  • ardene
  • bell
  • best buy
  • canac
  • canadian tire
  • centre du rasoir
  • cirque du soleil
  • clement
  • coop
  • coopsco
  • desjardins
  • fields
  • fillion electronique
  • holt renfrew
  • home hardware
  • jamieson
  • jean coutu
  • metro
  • mirvish
  • O2E Brands
  • pharmasave
  • sobeys
  • sports experts
  • sunwing
  • uniprix
  • urban barn
  • vega
  • virgin

Our seasoned experts put together their skills to deliver innovative and profitable personalized marketing programs

Our Team

jo-allan

Jo
Allan

Senior Director
Consulting Services

kathryn-argiriou

Kathryn
Argiriou

Director
Consulting Services

normand-belisle

Normand
Bélisle

President
& CEO

eric-beaulieu

Éric
Beaulieu

Director
Consulting Services

jocelyn-callier

Jocelyn
Callier

Director
Data Intelligence

etienne-delacroix

Étienne
De Lacroix

Director
Consulting Services

eric-desrosiers

Éric
Desrosiers

VP
Operations & Administration

luc-garneau

Luc
Garneau

VP
Retail & Loyalty

francois-gaumond

François
Gaumond

VP
Consulting Services

olivier-gaumond

Olivier
Gaumond

Director
Data and Technology

michael-gawtrey

Michael
Gawtrey

Senior Director
Consulting Services

lisa-gladstone

Lisa
Gladstone

Director of Operations

lia-grimberg

Lia
Grimberg

AVP
Consulting Services

lisa-massicotte

Lisa
Massicotte

Project Management
Office Lead
Montreal & Quebec

dan-murphy

Daniel
Murphy

Director
Consulting Services

drew-phillips

Drew
Phillips

Senior Director
Project Management Office
Toronto

Zena Singham

Zena
Singham

Director
Consulting Services

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