Held on October 4th and 5th at the Palais des congrès in Montreal, Relation1 was pleased to be Silver sponsors at the Annual E-Commerce Conference organized by the CQCD (conseil québecois du commerce de detail). As with past shows, the Relation1 team had the opportunity to meet and interact with retailers across Quebec and Canada to discuss trends and issues facing the e-commerce industry.
Our very own, Kathryn Argiriou, Director, Consulting Services, also took to the stage to present best practices across the industry that inspired retail marketers to start harnessing the actionable insights from the multiple data channels available to them to create engaging and relevant conversations with their customers.
During her presentation, Kathryn illustrated various ways marketers can set themselves up to be able to differentiate their offering and experience:
Key take-aways of the presentation included:
● Gaining a holistic view of customers ● Automating processes ● Moving away from segmentation ● Instilling customer-centric objectives & KPIs across one’s organization
For more information regarding Kathryn’s presentation, please contact us at firstname.lastname@example.org.