Held on March 20th and 21st 2018 at the Palais des congrès in Montreal, Relation1 was pleased to be gold sponsors at the Annual Marketing Summit. As with past shows, the Relation1 team had the opportunity to meet and interact with retailers across Quebec and Canada to discuss trends and issues facing the industry.
One of the highlights of the event was a presentation given by our very own Jocelyn Callier - VP, Data Science & Analytics. At his presentation, Jocelyn illustrated the various uses of artificial intelligence in 1:1 marketing and inspired retailers to take advantage of the newest technologies and concepts to continuously enhance the customer experience. Key take-aways of his presentation include:
All this can be accomplished by developing a clear roadmap to personalization, ensuring to incorporate various elements of AI technologies throughout.
For more information regarding Jocelyn’s presentation, please contact us at firstname.lastname@example.org.