How to Action Your Data to Implement Proactive Strategies

June 14, 2017 | 2 min read


Luc Garneau

VP, Retail & Loyalty


Consumers have never left so many traces! Although collecting and analyzing customer data should be at the core of every marketer’s success, the enormous amount of data available today frightens organizations and too often prevents teams from making customer information actionable.

Customer experience has now become the new battlefield and in-depth customer knowledge is the weapon that will allow organizations to win this battle.

Luc and Stephane touched upon this and answered the following questions throughout the webinar:

  • How do you monetize customer data and what are the right methods to do so?
  • What challenges do organizations typically face?
  • What are the key success factors?

Click here to download the presentation (available only in French).

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