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Marketing Business Analyst

  • Full-time
  • Intermediate to Senior

The Marketing Business Analyst will report to the Director of Data & Technology and will be highly involved in gathering client requirements and designing the business solutions. An exceptional team player with excellent communication skills, you will work closely with the consulting team on pre-sales initiatives and with the delivery and development teams to deliver successful projects.

You must have a proven track record of delivering complex projects within the Salesforce environment:

  • Integration with ERP and other systems
  • CRM experience
  • Work with large volume of data (multi-millions)
  • Advanced personalization and automation scenarios
  • Use of multiple modules/features of the Salesforce ecosystem
  • Driven by performance measurement and ROI demonstration

Duties and Responsabilites

Pre-sale and business analysis

  • Work closely with the consultant group to identify project opportunities and promote Relation1’s service offerings
  • Document statements of work in collaboration with consultants
  • Identify the business requirements and propose the appropriate solution and work with the development team to produce the effort estimates
  • Performing market watch for Marketing Cloud technology offering
  • Participating in the Salesforce Partner network to be up to date with new features and best practices

Project execution

  • Design the overall solution architecture based upon the business needs and requirements
  • Establish technical specifications to be implemented by the development team
  • Participate in the delivery and monitoring of the solutions with the development and operation teams
  • Identify and implement the key performance indicators to measure the programs success
  • Execute consulting projects
  • Training R1 and clients staff on SFMC and delivered business solutions

Experience and Qualifications

  • 5+ years as business analyst, software architect or software developer
  • Experience in enterprise system integration
  • Deep understanding of email marketing and omnichannel best practices
  • Ability to understand client needs and convert them into technical specifications
  • Excellent written and verbal communication skills
  • Minded for total quality and client satisfaction

Nice to have

  • Salesforce Marketing Cloud Marketing Consultant certification
  • Salesforce Certification (Administrator, Developer or Consultant)
  • Skills in SQL, AmpScript, Server-Side JS
  • Knowledge of the complete Salesforce ecosystem
  • APEX/VisualForce experience
  • Experience with other Marketing Clouds (e.g. Adobe, IBM)
  • Experience with SQL databases and Big Data technologies (NoSQL, Hadoop, etc.)
  • Experience with Cloud and Platform as a Service (PaaS) solutions (i.e. Azure or AWS)
  • High-level understanding of Artificial Intelligence, machine learning and predictive analytics concept
  • Understanding of statistical concepts, control groups and lift calculations

How to Apply?

To apply, please send your resume to rh@relation1.ca



Analyste data

  • Temps plein
  • Intermédiaire

Description du poste

Le candidat idéal devra démontrer ses compétences dans l'analyse, l’apprentissage automatique (Machine Learning) et l'interprétation des données et être en mesure de mener un large éventail d’analyses et d’initiatives stratégiques.

La personne choisie travaillera en forte collaboration avec l’équipe de services-conseils afin de définir les modèles d’analyse qui supportent les objectifs d’affaires et qui démontrent une rentabilité supérieure. Les responsabilités comprennent également la participation à des ateliers de réflexion et à la présentation des résultats. Il saura aussi démontrer une habileté à être créatif dans l’utilisation des données au-delà des analyses descriptives classiques.

Au sein de l'équipe « Data et Technologie », le titulaire devra démontrer ses compétences en analyse de données et méthode d’apprentissages supervisés et non supervisés afin de supporter les stratégies de personnalisation, d’optimisation de parcours clients et de campagnes de communications. Il devra aussi participer activement au développement d’algorithmes prédictifs et de modèles de classification dans le domaine de l’apprentissage automatique.

Fonctions / responsabilités essentielles

  • Développer, maintenir et optimiser des modèles prédictifs et de classifications en utilisant les techniques d’apprentissage supervisé ou non supervisé issues des domaines statistiques et d’apprentissage automatiques.
  • Développer et présenter des rapports d’analyse clairs et compréhensibles par l’ensemble des parties prenantes.
  • Participer, avec l’équipe de développement à la mise en œuvre du nettoyage des données, de la validation, du profilage, et des initiatives d'amélioration de la qualité.
  • Assurer une réutilisation et une automatisation optimale des analyses développées.

Exigences / compétences recherchées

  • Diplôme universitaire en statistiques, mathématiques, informatique, intelligence d’affaires ou dans une discipline connexe.
  • Minimum de 3 ans d'expérience dans l'analyse de données, notamment de l’analyse de données clients.
  • Capacité à comprendre les besoins d’affaires.
  • Facilité à interagir avec des gestionnaires et des responsables marketing.
  • Connaissance de la programmation statistique et de l'utilisation de R ou SAS ainsi que Excel et VBA.
  • Compétences en analyse et forage de données avec une attention méticuleuse aux détails.
  • Maitrise des bonnes pratiques en évaluation de performances des modèles et programmes marketing.
  • Expérience dans le domaine du marketing.
  • Expérience dans le secteur du commerce de détail et dans la mise en œuvre de programmes de loyauté est un atout.
  • Expérience avec les outils Microsoft BI (PowerBI, MS-SQL, SSAS, SSIS, Azure ML, Cortana Analytics) est un atout.
  • Bilingue (français / anglais).

Comment postuler?

Pour postuler, veuillez envoyer votre CV à rh@relation1.ca



Director, Consulting Services

  • Permanent - Full time
  • Senior

Job Description

Relation1 is seeking an exceptional strategic thinker and data-centric thought leader and marketer to join our growing team of industry leading subject matter experts.

As Director, Consulting Services – you will be responsible for guiding top national brands build loyal and profitable relationships with their customers.

In this role, you will be expected to manage and develop strategic client relationships, secure new business and become a trusted advisor to your portfolio of clients. You will be expected to manage the entire lifecycle of account planning for your clients.

This position will be based in our Toronto office, reporting to the AVP, Consulting Services.


Specific Responsibilities & Expected Deliverables

Consulting Services

  • Provide support and expertise in digital marketing and 1:1 personalization.
  • Be our subject matter expert in telecommunication, financial services and/or retail and provide thought leadership in order to sufficiently provide value-added consulting for both internal and external stakeholders.
  • Be an influencer that will advance the development, communication, implementation and management of strategies and business initiatives.
  • Provide in-depth professional consultation to new business specific initiatives in areas alignment with Relation1’s core mission.
  • Foster the development of the Relation1 team’s capabilities and expertise in line with client needs/market evolution.

Account management & Business Development

  • Be a trusted advisor and business partner in identifying client needs and recommend solutions (consulting, professional services and/or technology solutions) that solve critical business issues and achieve organizational priorities. You need to manage the account from the business point of view as well as gain trust from the individuals that you’ll be working with.
  • Represent and promote Relation1’s full service offerings and help clients meet their strategic goals and increase the perceived value of our services.
  • Represent Relation1 in front of the client and increase the perceived value of our services.
  • Manage the development of winning proposals and presentations to create business solutions based on client business requirements.
  • Develop and maintain strong relationships with assigned clients, based on collaboration and thought leadership.
  • Understand clients’ needs, their expectations and fulfill them.
  • Maintain a healthy sale (account growth) pipeline.
  • Delivers sales presentations to effectively relate company services to potential customers' needs.
  • Create and maintain, along with the internal Relation1’s team, the strategies and planning of the actions for the coming year and make sure that we are always ahead of the client and sought as valuable innovative partner.
  • Grow the sales funnel by proactively identifying and developing opportunities and new business addressing client needs based on our expertise and knowledge of market trends.
  • Manage and maintain an excellent relationship with the client and the different stakeholders.
  • Represent the client internally to make sure that his interests are well represented at Relation1 and ensure client satisfaction in all aspects of delivery.

Experience and Qualifications

  • 5+ years of prior relevant experience, preferably with both at professional service or consulting services and on the client side.
  • Bachelor's or Master’s degree required, with a focus in marketing strategy, digital, communications, business development, program planning and execution, or similar.
  • Passion for Data-driven marketing, the retail industry and/or financial industry and eager to learn new expertise in this area.
  • Be success-driven, about our customers and our mutual success.
  • Demonstrated strong leadership, executive presence and confidence in your abilities.
  • Demonstrated strong business acumen and understanding of complex business situations.
  • Demonstrated commitment to service excellence, a professional client-service manner.
  • Strong communication skills, both verbal and written, geared to communications with C-level executives. Ability to lead and participate in executive level business and technology discussions.
  • Comfort level with and demonstrated ability in public speaking with superior presentation skills.
  • Demonstrated skills as a team player by leading through trust and professional respect, including demonstrated evidence of strong leadership.
  • Excellent negotiation skills, strong decision making, judgment and analytical skills.
  • Must be detail oriented, organized and able to juggle multiple tasks and timelines.
  • Strong computer skills, including use of Microsoft Office applications (Outlook, Excel, Word, PowerPoint) and familiarity with integrating various technologies to support marketing efforts.
  • A commitment to flexible work hours and willingness to travel occasionally.

How to Apply?

To apply, please send your resume to rh@relation1.ca



Salesforce Solution Architect

  • Full-time
  • Mid-Senior level

Job Description

The Salesforce Solution Architect will report to the Director of Data & Technology and will lead the Salesforce practice. He is an exceptional team player with excellent communication skills. He will work closely with the consulting team on pre-sales initiatives and with the delivery and development teams to deliver successful projects.

He must have a proven track record of delivering complex projects with the Salesforce Marketing Cloud environment:

  • Integration with ERP and other systems
  • Work with large volume of data (multi-millions)
  • Advanced personalization and automation scenarios
  • Use of multiple modules/features of the Salesforce ecosystem
  • Driven by performance measurement and ROI demonstration

Duties and Responsabilites

  • Documenting statements of work in collaboration with consultants
  • Designing the overall solution architecture based upon the business needs and requirements
  • Establishing technical specifications to be implemented by the development team
  • Participating in the delivery and monitoring of the solutions with the development and operation teams
  • Identifying and implementing the key performance indicators to measure the programs success
  • Performing market watch for Marketing Cloud technology offering
  • Participating in the Salesforce Partner network to be up to date with new features and best practices
  • Overseeing the SFMC architectural and development best practices for the organisation
  • Training Relation1 and clients staff on SFMC

Experience and Qualifications

  • 5+ years as business analyst or software developer
  • 3+ years experience delivering solutions using Salesforce Marketing Cloud
  • Deep understanding of email marketing and omnichannel best practices
  • Hold a Salesforce Marketing Cloud Marketing Consultant certification
  • Advanced skills in SQL, AmpScript, Server-Side JS
  • Ability to understand client needs and convert them into technical specifications
  • Excellent written and verbal communication skills
  • Minded for total quality and client satisfaction

Personal Attributes

  • Knowledge of the complete Salesforce ecosystem
  • APEX/VisualForce experience
  • Experience with other Marketing Clouds (e.g. Adobe, IBM)
  • Experience with SQL databases and Big Data technologies (NoSQL, Hadoop, etc.)
  • Experience with Cloud and Platform as a Service (PaaS) solutions (i.e. Azure or AWS)
  • High-level understanding of Artificial Intelligence, machine learning and predictive analytics concept
  • Understanding of statistical concepts, control groups and lift calculations

How to Apply?

To apply, please send your resume to rh@relation1.ca



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