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Article

Keeping things relevant

June 7, 2018 | 3 min read

Learn more about the importance of staying relevant when interacting with customers and the damage irrelevance can cause to a brand.

luc-garneau

Luc Garneau

VP, Retail & Loyalty

Article

2018 Trends for Personalized Marketing

May 11, 2018 | 10 min read

Personalization is not just getting the name right. Learn the critical tips to reaching true personalization and the 8 trends you should be aware of.

lia-grimberg

Lia Grimberg

AVP Consulting Services

Article

Personalization in the AI era

February 28, 2018 | 3 min read

Our very own Jocelyn Callier, Director, Data Intelligence describes how current technologies can help accelerate the deployment of personalization.

jocelyn-callier

Jocelyn Callier

Director, Data Intelligence

Article

How to Make Things Relevant to Consumers

February 28, 2018 | 2 min read

Short article explaining how Relation1 uses its proprietary platform, R1.AI, to enable brands to create more personalized and relevant experiences.

lia-grimberg

Lia Grimberg

AVP Consulting Services

Article

What is personalization?

February 26, 2018 | 3 min read

Short article presenting Relation1’s unofficial glossary of terms on the subject of personalization and explaining why these concepts are so important.

lia-grimberg

Lia Grimberg

AVP Consulting Services

Article

CASL: Private Right of Action Suspended

June 16, 2017 | 2 min read

An important CASL update about the suspension of the Private Right of Action provision and how it affects business going forward.

dan-murphy

Daniel Murphy

Director, Consulting Services

Article

Measuring & Assessing Your Marketing Initiatives

February 17, 2017 | 5 min read

Article about the importance of measuring and assessing your marketing initiatives.

etienne-delacroix

Étienne De Lacroix

Director, Consulting Services

Article

The Valuable Redeemer

February 10, 2017 | 4 min read

Article explaining how to turn non-redeemers into valuable program redeemers.

kathryn-argiriou

Kathryn Argiriou

Director, Consulting Services

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