who we are

An Unrivaled Team of Experts

Relation1 has an unparalleled team of more than 50 experts dedicated to 1:1 marketing solutions.

Our ability to take advantage of the power of technology in data intelligence is unrivaled. Our senior advisors bring their knowledge in a relationship of proximity to our clients. Having previously held executive positions in retail, loyalty, media, financial services, and travel to name a few, our experts provide our clients with real world experience and guidance to unleash the untapped power and profitability of their data.



Senior Director
Consulting Services

Jo Allan

Senior Director, Consulting Services

Jo is a recipient of multiple awards over her 15+ year marketing and strategy career with a consistent record of achieving breakthrough results. Core to her approach is her deep appreciation of the customer, her courage to ask difficult questions in order to understand, and her drive to innovate.

Her diverse experience in the travel, loyalty, mobile and technology fields enables her to bring a fresh perspective to solving the toughest challenges.

Prior roles include Associate VP of Marketing at FGL Sports, Regional VP of Marketing at IHG, and Director of Loyalty Optimization and Design at Aimia. Jo also spent 7 years in the telecommunications industry at Koodo Mobile and Samsung Electronics.

Jo graduated with a Masters of Business Administration from York University and an Honours Bachelor of Commerce degree from McMaster.



Consulting Services

Kathryn Argiriou

Director, Consulting Services

Kathryn’s areas of expertise include managing and consulting on proprietary and coalition loyalty rewards programs within the financial services, travel and retail industries.

She is an experienced marketing professional who has dedicated her career in creating, selling and implementing marketing growth plans for various clients across multiple sectors. With almost a decade of experience, she has a proven record of relationship building, problem solving, analytical thinking and project implementation for high profile accounts including the National Bank of Canada, HSBC, the InterContinental Hotels Group, Fairmont Hotels & Resorts and Cirque du Soleil.

She holds both a Bachelor’s of Commerce and Master’s of Business Administration from McGill University.




Normand Bélisle

President & CEO

Normand Belisle is the founder of Relation1 (formerly Inpix and Ideali). He has developed extensive expertise in online business models, business transformation, and digital as well as one-to-one marketing. His solid experience and passion for organizations and consumer markets make him the go-to guy for people looking for the best advice in digital experience and personalized marketing.

He spent several years as a consultant at KPMG then moved into the media and communications space and held executive positions in traditional media, including President of Québec-Livres (book publishing and distribution) and President of Productions Pixcom (television production).

He entered the Internet industry in 1994. In 1998, he became President of Quebecor Multimedia (digital publishing and web professional services), the parent company of Nurun, which, with more than 1,500 employees, was for many years the largest digital agency in Canada.

In 2000, he founded Inpix, a digital agency providing online marketing & website development solutions. Seeing the great potential of artificial intelligence and one-to-one marketing, in 2016 Inpix became Relation1, the Canadian leader in personalized marketing.

He holds a Bachelor’s of Business Administration from HEC Montreal.



Consulting Services

Éric Beaulieu

Director, Consulting Services

Working across disciplines has brought Eric deep expertise in strategic and operations management, governance, brand revitalization and technology integration for clients in Quebec, Canada and abroad.

He has over 25 years of experience in putting new technologies to work for businesses and has spent much of his career in media and communications, initially in advertising, then at Quebecor, where one of his key achievements was setting up the corporate IT, forensic computing laboratory and Sarbanes-Oxley compliance departments. He next took his talents to Transcontinental Interactif, where he held the positions of Vice-President Premedia, Vice-President Content Solutions and Vice-President Integrated Solutions Business Development.

He is a graduate of the McGill University-HEC Montreal joint MBA program.



Project Manager

Étienne Borella

Senior Project Manager

Étienne has training in marketing and business strategy and holds PMP certification. He is thorough and exacting, and aspires to excellence in everything he does.

Over the past fifteen years he has worked as a consultant, project manager, and team manager, particularly for Soluteo and Cap Gemini.

He has a Master’s degree in Business Administration and Management from the Institut Supérieur du Commerce in France.



Director of
Solution Development

David Bouchard

Director of Solution Development

David leads our development team and leverages his technical knowledge and understanding of business needs to ensure the right architecture is in place to meet the needs of each of our clients.

With 15 years of IT experience spanning the roles of Solution Architect, Enterprise Architect, Developer, Analyst, Project Manager and Manager, he is ready to solve any type of problem that comes his way.

David has worked on multiple business intelligence, system integration, data warehousing and technology migration projects.

He holds a Master's of Business Administration from UQAR.



Data Intelligence

Jocelyn Callier

Director, Data Intelligence

As Director of Data Intelligence at Relation1, Jocelyn leads a highly skilled team of data analysts and statisticians. Together, they are building the next generation of artificial intelligence and machine learning enabled solutions that will be driving some of Canada's top brands.

An expert on the subjects of data science, big data, and personalization, Jocelyn has a unique ability to bridge the gap between information technologies and its practical impact on businesses.

With over 15 years of experience in delivering leading edge solutions for financial services, media and retail - he is focus on achieving meaningful results and excels in finding simple solutions to complex issues for Relation1's clients.

Jocelyn holds a Master’s degree in Computer Science from Université de Savoie and has completed the executive program Artificial Intelligence: Implications for Business Strategy from the MIT Sloan School of Management.


De Lacroix

Consulting Services

Étienne De Lacroix

Director, Consulting Services

Étienne is an expert in marketing campaign measurement and excels at sharing his knowledge with his clients and anticipating their needs.

He boasts over 10 years of experience in data-driven marketing. In recent years, he has worked in France and Canada with innovative companies that have built the customer data intelligence market. He has provided targeted marketing advice to leading brands including Procter & Gamble, Danone, BNP Paribas, l’Oréal, Jean Coutu and Desjardins.

He holds a Master’s degree in Marketing from École Supérieure des sciences commerciales d’Angers.



Operations &

Éric Desrosiers

VP, Operations and Administration & Managing Director, Montreal

Certified Black Belt Lean Six Sigma, Éric’s areas of expertise include organizational transformation and optimization of business processes, risk management and governance. He leads the Montreal team to ensure continued growth and success with our clients and is also responsible for our business transformation practice with the Montreal and Toronto consulting teams.

He has more than 20 years of experience in senior management positions, mainly in professional services firms, financial institutions and telecommunications firms. Before Relation1, Éric was Senior Director, Strategy and Performance at RCGT, a member of the Grant Thornton Group. Previously, he worked in London as Chief of Staff, Global CEO Office at Grant Thornton International. This experience led him to lead the strategic planning of Grant Thornton International, which has 42,000 consultants in 130 countries. He has also worked on the client side, including as Vice President, Administration and Control at National Bank Financial Wealth Management, Director, Income Management at Cogeco and Chief, Credit Risk and Billing Management at Teleglobe Canada.

He obtained a Bachelor's degree in Accounting from Université du Québec à Trois-Rivières and holds the CPA accounting designation.



Retail & Loyalty

Luc Garneau

VP, Retail & Loyalty

Luc understands how data, technology and marketing intersect due to his expertise in loyalty and analytics and thanks to his deep understanding of the retail space. As a trusted strategist, Luc delivers proven results that help our clients respond to their loyalty and personalization needs.

Prior to joining Relation1, he held several senior marketing positions. Starting as Associate Director, Loyalty Strategy at LoyaltyOne, he helped Jean Coutu Group fully leverage the AIR MILES reward program. Next, as VP Retail for Dunnhumby (a leader in customer data science), Luc was instrumental in the launch of the Metro&moi loyalty program for Metro. Finally, as VP Strategy & Consulting Services for DataCandy (a leading loyalty platform), Luc further strengthened his knowledge of the technologies that are required to power advanced loyalty programs.

Luc holds a Bachelor’s of Business Administration with a major in Marketing from Université de Québec à Trois-Rivières.



Consulting Services

François Gaumond

VP, Consulting Services & Managing Director, Toronto

Francois is one of the founding partners at Relation1 and currently serves as VP of Consulting Services and General Manager of the Toronto office.

Francois oversees Relation1's consultancy business practice and a diverse team of industry experts on retail, loyalty and data-driven marketing. Through his leadership, Relation1 is committed to working alongside our clients to solve their most difficult problems in reaching personalization and to harness its fullest potential. He is a regular speaker at conferences and industry events on this key topic.

A graduate of the University of Sherbrooke, Francois is an expert in digital marketing and marketing technologies. His dual expertise on these subjects allows him to identify the most optimal way to leverage IT and customer data for the benefits of customer-centric marketing. He is passionate about developing data-driven strategies, pragmatic implementation roadmaps and innovative solutions that increase sales and drive customer engagement.



Data and Technology

Olivier Gaumond

Director, Data and Technology & Managing Director, Quebec City

Olivier always stays on top of clients’ needs and leads our team of IT experts. He is gifted with an amazing ability to listen and holds strong analytical skills which he uses to drive his teams to develop ingenious solutions that drive results.

He has spent over a decade cultivating a passion for business intelligence and systems architecture and has implemented numerous commerce and data platforms in companies of various sizes, always with the aim to “humanize technology.”

He holds a Bachelor’s degree in Computer Science from Université Laval.



Senior Director
Consulting Services

Michael Gawtrey

Senior Director, Consulting Services

Michael is a recognized expert in the field of marketing analytics, CRM and customer loyalty.

His appreciation for customer insights first started at LoyaltyOne/AIR MILES, where he was responsible for developing innovative promotions and vendor programs for key partners such as Metro, Rexall, LCBO and HBC.

Michael has applied his deep knowledge of loyalty and CRM at Canadian Tire and The Home Depot Canada, where he played a key role in the strategic transformation of their loyalty programs. In addition to his marketing expertise, Michael has experience in Merchandising and Logistics through various roles at Canadian Tire Retail.

As Senior Director of Consulting Services at Relation1, Michael continues to guide our clients in the evolution of their loyalty strategies, B2C & B2B customer Incentive programs, and retail marketing programs.

Michael has completed Executive Leadership programs from both the Richard Ivey School of Business and the Schulich School of Business.



Consulting Services

Lia Grimberg

Associate VP, Consulting Services, Toronto

Lia Grimberg has over 16 years of experience in personalized marketing, digital marketing and loyalty, in retail and financial services. Her experience spans both agency and client side.

Lia was a Divisional Vice President, Loyalty and CRM at Sears Canada and a Loyalty Consulting Director at Bond Brand Loyalty. Previously, Lia spend 5+ years at LoyaltyOne leading the R&D group and as a client lead for the Bank of Montreal. Lia has also held the position of Marketing Manager at The Home Depot and held several marketing positions at American Express.

Lia holds a BBA and an MBA from the Schulich School of Business at York University.



Project Management
Office Lead

Lisa Massicotte

Project Management Office Lead, Montreal

With extensive experience in Loyalty programs and the world of technology, Lisa has developed expertise in managing projects across multiple disciplines. As the lead of our project office in Montreal & Toronto, she supervises the project managers and ensures all is in place for successful project delivery.

Always positive, with high energy, Lisa takes on all challenges head on and naturally looks for solutions tapping into her 10 years of experience as a product manager, project manager, graphic & UX/UI designer, as well as integrator in web and mobile environments.

She holds a Diploma of Collegial Studies in Publication Design and Hypermedia Technology from John Abbott College.



Consulting Services

Daniel Murphy

Director, Consulting Services

With expertise in both the hospitality and automotive verticals, Dan is a relationship builder dedicated to ensuring the best fit between solutions and business needs for Relation1’s partners.

He has spent the last decade dedicated to digital marketing. As a client focused sales and marketing professional, he has worked in-house as well as agency side to improve performance and value for leading Canadian brands.

He holds a Bachelor’s of Arts with honors in New Media Studies and Anthropology from the University of Toronto.



Program Delivery &

Drew Phillips

Director, Program Delivery & Operations

Drew is responsible for all aspects of delivery and customer success working closely and in collaboration with our Consulting team.

Drew has worked in the digital marketing space for almost 10 years working on clients ranging from some of Canada’s best known brands to small co-operatives. He has managed multi-functional teams for the last 5 years. Previously, Drew worked in the Financial Services sector and was employed by Virgin Money in the UK for several years.

He holds a Bachelor’s of Business Administration with honors from Anglia Ruskin University in the UK.



Consulting Services

David Toushek

Director, Consulting Services

David’s areas of expertise include email marketing and email deliverability. David challenges marketers to push beyond the status quo and to see gaps and opportunities, and then provides the expertise and support to help them capitalize. David is well connected within the digital marketing industry and has built his reputation on putting his client’s needs above his own, and being their trusted advisor.

He comes to us from Return Path - the world’s largest email data company where he consulted with some of the world’s largest consumer brands and helped them to find revenue and customer engagement opportunities they wouldn’t have otherwise seen. He has a proven record of relationship building, problem solving, and analytical thinking for high profile accounts including L’Oreal, Walmart, Sears, the Royal Bank of Canada, Rogers, and Air Transat.

He has a Marketing degree from Ryerson University & a Computer Engineering degree from Seneca College of Applied Arts & Technology.



Senior Director

Minh Tran

Senior Director, Marketing

As Senior Director of Marketing, Minh leads the marketing initiatives at Relation1. In this role, he is responsible for sharing the story of how our dedicated team of experts can help guide organizations reach true personalization faster - personalization that is innovative, efficient and always with a human touch.

With close to 20 years of experience in digital, Minh has consulted for a number of leading national brands across diverse verticals such as retail, telecommunication, and travel. Previously, he has held management roles responsible for consulting services, digital operations and product management.

Minh is a graduate of Queen’s University.

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