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An Unrivaled Team of Experts

Relation1 has an unparalleled team of experts dedicated to 1:1 marketing solutions.

Our ability to take advantage of the power of technology in data intelligence is unrivaled. Our senior advisors bring their knowledge in a relationship of proximity to our clients. Having previously held executive positions in retail, loyalty, media, financial services, and travel to name a few, our experts provide our clients with real world experience and guidance to unleash the untapped power and profitability of their data.


Kathryn Argiriou

Director, Consulting Services

Kathryn’s areas of expertise include managing and consulting on proprietary and coalition loyalty rewards programs within the financial services and travel industries.

She is an experienced marketing professional who has dedicated her career in creating, selling and implementing marketing growth plans for various clients across multiple sectors. With almost a decade of experience, she has a proven record of relationship building, problem solving, analytical thinking and project implementation for high profile accounts including the National Bank of Canada, HSBC, MBNA, the InterContinental Hotels Group and Fairmont Hotels & Resorts.

She holds both a Bachelor’s of Commerce and Master’s of Business Administration from McGill University.


Normand Bélisle

President & CEO

Normand has developed extensive expertise in online business models, business transformation, and digital as well as one-to-one marketing. His solid experience and passion for organizations and consumer markets make him the go-to guy for people looking for the best advice in digital experience and data science.

He spent several years as a consultant at KPMG then moved into the media and communications space and held positions such as President of Québec-Livres (book publishing and distribution), President of Productions Pixcom (television production) and President of Quebecor Multimedia (digital publishing and web professional services). He entered the Internet industry in 1994, and in 2000 he founded Inpix, an interactive agency providing online marketing & website development solutions. Seeing the potential of data intelligence, Inpix became Relation1, the Canadian leader in one-to-one marketing.

He holds a Bachelor’s of Business Administration from HEC Montreal.


Éric Beaulieu

Director, Consulting Services

Working across disciplines has brought Eric deep expertise in strategic and operations management, governance, brand revitalization and technology integration for clients in Quebec, Canada and abroad.

He has over 25 years of experience in putting new technologies to work for businesses and has spent much of his career in media and communications, initially in advertising, then at Quebecor, where one of his key achievements was setting up the corporate IT, forensic computing laboratory and Sarbanes-Oxley compliance departments. He next took his talents to Transcontinental Interactif, where he held the positions of Vice-President Premedia, Vice-President Content Solutions and Vice-President Integrated Solutions Business Development.

He is a graduate of the McGill University-HEC Montreal joint MBA program.


Étienne Borella

Senior Project Manager

Étienne has training in marketing and business strategy and holds PMP certification. He is thorough and exacting, and aspires to excellence in everything he does.

Over the past fifteen years he has worked as a consultant, project manager, and team manager, particularly for Soluteo and Cap Gemini.

He has a Master’s degree in Business Administration and Management from the Institut Supérieur du Commerce in France.


Jocelyn Callier

Director, Data & Technology

Jocelyn is an excellent communicator, with the ability to bridge the gap between information technologies and different areas of business. He maintains a laser focus on achieving meaningful results and excels in finding simple solutions to complex issues, specializing in data intelligence and multichannel marketing.

He has more than 15 years of experience in consulting and managing web technologies used in marketing and communications, primarily in the financial services, media and retail industries.

He holds a Master’s degree in Computer Science from Université de Savoie.


Étienne De Lacroix

Director, Consulting Services

Étienne is an expert in marketing campaign measurement and excels at sharing his knowledge with his clients and anticipating their needs.

He boasts over 10 years of experience in data-driven marketing. In recent years, he has worked in France and Canada with innovative companies that have built the customer data intelligence market. He has provided targeted marketing advice to leading brands including Procter & Gamble, Danone, BNP Paribas, l’Oréal, Jean Coutu and Desjardins.

He holds a Master’s degree in Marketing from École Supérieure des sciences commerciales d’Angers.


Éric Desrosiers

VP, Operations and Administration & Managing Director, Montreal

Certified Black Belt Lean Six Sigma, Éric’s areas of expertise include organizational transformation and optimization of business processes, risk management and governance. He leads the Montreal team to ensure continued growth and success with our clients and is also responsible for our business transformation practice with the Montreal and Toronto consulting teams.

He has more than 20 years of experience in senior management positions, mainly in professional services firms, financial institutions and telecommunications firms. Until recently, Éric was Senior Director, Strategy and Performance at RCGT, a member of the Grant Thornton Group. Previously, he worked in London as Chief of Staff, Global CEO Office at Grant Thornton International. This experience led him to lead the strategic planning of Grant Thornton International, which has 42,000 consultants in 130 countries. He has also worked on the client side, including as Vice President, Administration and Control at National Bank Financial Wealth Management, Director, Income Management at Cogeco and Chief, Credit Risk and Billing Management at Teleglobe Canada.

He obtained a Bachelor's degree in Accounting from Université du Québec à Trois-Rivières and holds the CPA accounting designation.


Luc Garneau

VP, Retail & Loyalty

Luc understands how data, technology and marketing intersect due to his expertise in loyalty and analytics and thanks to his deep understanding of the retail space. As a trusted strategist, Luc delivers proven results that help our clients respond to their loyalty and personalization needs.

Prior to joining Relation1, he held several senior marketing positions. Starting as Associate Director, Loyalty Strategy at LoyaltyOne, he helped Jean Coutu Group fully leverage the AIR MILES reward program. Next, as VP Retail for Dunnhumby (a leader in customer data science), Luc was instrumental in the launch of the Metro&moi loyalty program for Metro. Finally, as VP Strategy & Consulting Services for DataCandy (a leading loyalty platform), Luc further strengthened his knowledge of the technologies that are required to power advanced loyalty programs.

Luc holds a Bachelor’s of Business Administration with a major in Marketing from Université de Québec à Trois-Rivières.


François Gaumond

VP, Consulting Services & Managing Director, Toronto

A strategic thinker who combines creativity and pragmatism, marketing and technology, François develops strategies that support optimal return on your Internet investments. He is frequently invited to share his e-commerce expertise as a conference speaker.

François Gaumond developed his passion for the web at the Université de Sherbrooke and HEC Montreal, where he studied business data processing and then e-commerce.


Olivier Gaumond

Director, Data and Technology & Managing Director, Quebec City

Olivier always stays on top of clients’ needs and leads our team of IT experts. He is gifted with an amazing ability to listen and holds strong analytical skills which he uses to drive his teams to develop ingenious solutions that drive results.

He has spent over a decade cultivating a passion for business intelligence and systems architecture and has implemented numerous commerce and data platforms in companies of various sizes, always with the aim to “humanize technology.”

He holds a Bachelor’s degree in Computer Science from Université Laval.


Lia Grimberg

Associate VP, Consulting Services, Toronto

Lia Grimberg has over 16 years of experience in personalized marketing, digital marketing and loyalty, in retail and financial services. Her experience spans both agency and client side.

Lia was a Divisional Vice President, Loyalty and CRM at Sears Canada and a Loyalty Consulting Director at Bond Brand Loyalty. Previously, Lia spend 5+ years at LoyaltyOne leading the R&D group and as a client lead for the Bank of Montreal. Lia has also held the position of Marketing Manager at The Home Depot and held several marketing positions at American Express.

Lia holds a BBA and an MBA from the Schulich School of Business at York University.


Lisa Massicotte

Project Management Office Lead, Montreal

With extensive experience in Loyalty programs and the world of technology, Lisa has developed expertise in managing projects across multiple disciplines. As the lead of our project office in Montreal, she supervises the project managers and ensures all is in place for successful project delivery.

Always positive, with high energy, Lisa takes on all challenges head on and naturally looks for solutions tapping into her 10 years of experience as a product manager, project manager, graphic & UX/UI designer, as well as integrator in web and mobile environments.

She holds a Diploma of Collegial Studies in Publication Design and Hypermedia Technology from John Abbott College.


Dan Murphy

Director, Consulting Services

With expertise in both the hospitality and automotive verticals, Dan is a relationship builder dedicated to ensuring the best fit between solutions and business needs for Relation1’s partners.

He has spent the last decade dedicated to digital marketing. As a client focused sales and marketing professional, he has worked in-house as well as agency side to improve performance and value for leading Canadian brands.

He holds a Bachelor’s of Arts with honors in New Media Studies and Anthropology from the University of Toronto.


Drew Phillips

Director, Program Delivery & Operations

Drew is responsible for all aspects of delivery and customer success working closely and in collaboration with our Consulting team.

Drew has worked in the digital marketing space for almost 10 years working on clients ranging from some of Canada’s best known brands to small co-operatives. He has managed multi-functional teams for the last 5 years. Previously, Drew worked in the Financial Services sector and was employed by Virgin Money in the UK for several years.

He holds a Bachelor’s of Business Administration with honors from Anglia Ruskin University in the UK.


David Toushek

Director, Consulting Services

David’s areas of expertise include email marketing and email deliverability. David challenges marketers to push beyond the status quo and to see gaps and opportunities, and then provides the expertise and support to help them capitalize. David is well connected within the digital marketing industry and has built his reputation on putting his client’s needs above his own, and being their trusted advisor.

He comes to us from Return Path - the world’s largest email data company where he consulted with some of the world’s largest consumer brands and helped them to find revenue and customer engagement opportunities they wouldn’t have otherwise seen. He has a proven record of relationship building, problem solving, and analytical thinking for high profile accounts including L’Oreal, Walmart, Sears, the Royal Bank of Canada, Rogers, and Air Transat.

He has a Marketing degree from Ryerson University & a Computer Engineering degree from Seneca College of Applied Arts & Technology.


Minh Tran

Senior Director, Marketing

Minh is a trusted advisor on the subject of personalization with particular expertise in email marketing and a singular goal to strategically guide and pragmatically implement 1:1 marketing solutions for our clients.

With over 15 years of experience in digital, he has consulted for a number of leading national brands across diverse verticals including Bell Canada, Home Hardware, Purolator, Shoppers Drug Mart, Sunwing and TC Media. Additionally, he has also held management roles responsible for campaign services, digital operations and product management teams.

He is a graduate of Queen’s University.

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