more than 40
Personalized Marketing experts
at your disposal

We help you succeed because we get you there faster. If you’re going 1:1, it’s more than just the technology or the data science. We succeed because we’re experts. With experience in retail, loyalty, financial services, travel and hospitality, we’re people who use technology and human thinking to reach the hearts and minds of your customers.

Let us introduce you to our team.


Board Members

Marc Poulin


Marc Poulin

Marc Poulin has been a senior-level manager in the food industry in Canada and throughout his 19 years at Sobeys Inc. held the roles of Vice-President, Purchasing and Merchandising, Executive Vice-President and Assistant General Manager (Quebec), Head of Operations for Quebec and, from 2012 to 2016, President and Chief Executive Officer.

He also served as President and Chief Executive Officer of Empire Company Limited from 2012 to 2016. Prior thereto, Mr. Poulin held the strategic positions of Vice-President at Groupe Vie Desjardins-Laurentienne and at Culinar and was a member of the Board of Directors of the Montreal Heart Institute Foundation.

Mr. Poulin holds a Bachelor’s in Actuarial Science from Université Laval and a Master’s of Business Administration from J.L. Kellogg Graduate School of Management in Evanston, Illinois.

Jacques Hervé Roubert

Jacques Hervé

Jacques Hervé Roubert

President, Nurun.

Since September 2000, Jacques-Hervé Roubert has been President and Chief Executive Officer of Nurun, a Quebecor Media company specializing in consulting, communications and interactive technologies. Across its operations in Canada, the US, China and Europe, Nurun serves a prestigious set of international brands including L'Oréal, the DANONE Group, BRP, Canal +, Tesla, Electronic Arts, Telecom Italia, Fiat and Walmart.

Throughout his career, Mr. Roubert acquired expertise in advertising strategies, brand communication, marketing and e-commerce, and developed strong relationships with leading companies across the food, consumer goods and high consumption and distribution industries.

It is also to support these major groups with their transition to the internet that he founded Cythère in December 1995, an interactive communications agency specializing in the design of websites for internationally renowned companies such as the DANONE Group, L'Oréal, Club Méditerranée, Ricard and many others.

In January 2000, Mr. Roubert, seeking to accelerate the internationalization of his company, sold Kythère to Informission, a subsidiary of Quebecor, which later became Nurun inc.

Mr. Roubert holds a Master’s of Business Administration from E.S.S.E.C. (School of Economic and Commercial Sciences), the first European center for management training.


Strategic Advisors



Senior Advisor
Data & Technology

Jocelyn Callier

Senior Advisor Data & Technology

Jocelyn Callier is an expert on the subjects of data science, big data, and personalization. With over 15 years of experience in delivering leading edge solutions for financial services, media and retail - he is focus on achieving meaningful results and excels in finding simple solutions to complex issues for clients.

Jocelyn holds a Master’s degree in Computer Science from Université de Savoie and has completed the executive program Artificial Intelligence: Implications for Business Strategy from the MIT Sloan School of Management.

Michel Girard


Strategic Advisor
Data Intelligence

Michel Girard

Strategic Advisor Data Intelligence

Michel Girard has over 30 years of experience in analysis and management of analytics teams. He held the position of Senior Director, Client Insight and Analytics at the National Bank between 2014 and 2018. Prior to joining the National Bank, Michel played leadership roles in marketing analytics at Aimia and Aeroplan between 2004 and 2014 and at Bell from 1995 to 2003.

Michel started as an institutional research analyst at HEC Montréal between 1984 and 1995. He holds a Master's degree in Statistics from Université de Montréal.

Our Team



Customer Success

Jo Allan

VP, Customer Success

Jo is a recipient of multiple awards over her 15+ year marketing and strategy career with a consistent record of achieving breakthrough results. Core to her approach is her deep appreciation of the customer, her courage to ask difficult questions in order to understand, and her drive to innovate.

Her diverse experience in the travel, loyalty, mobile and technology fields enables her to bring a fresh perspective to solving the toughest challenges.

Prior roles include Associate VP of Marketing at FGL Sports, Regional VP of Marketing at IHG, and Director of Loyalty Optimization and Design at Aimia. Jo also spent 7 years in the telecommunications industry at Koodo Mobile and Samsung Electronics.

Jo graduated with a Masters of Business Administration from York University and an Honours Bachelor of Commerce degree from McMaster.




Normand Bélisle

President & CEO

Normand Belisle is the founder of Relation1 (formerly Inpix and Ideali). He has developed extensive expertise in online business models, business transformation, and digital as well as one-to-one marketing. His solid experience and passion for organizations and consumer markets make him the go-to guy for people looking for the best advice in digital experience and personalized marketing.

He spent several years as a consultant at KPMG then moved into the media and communications space and held executive positions in traditional media, including President of Québec-Livres (book publishing and distribution) and President of Productions Pixcom (television production).

He entered the Internet industry in 1994. In 1998, he became President of Quebecor Multimedia (digital publishing and web professional services), the parent company of Nurun, which, with more than 1,500 employees, was for many years the largest digital agency in Canada.

In 2000, he founded Inpix, a digital agency providing online marketing & website development solutions. Seeing the great potential of artificial intelligence and one-to-one marketing, in 2016 Inpix became Relation1, the Canadian leader in personalized marketing.

He holds a Bachelor’s of Business Administration from HEC Montreal.



Consulting Services

Éric Beaulieu

Director, Consulting Services

Working across disciplines has brought Eric deep expertise in strategic and operations management, governance, brand revitalization and technology integration for clients in Quebec, Canada and abroad.

He has over 25 years of experience in putting new technologies to work for businesses and has spent much of his career in media and communications, initially in advertising, then at Quebecor, where one of his key achievements was setting up the corporate IT, forensic computing laboratory and Sarbanes-Oxley compliance departments. He next took his talents to Transcontinental Interactif, where he held the positions of Vice-President Premedia, Vice-President Content Solutions and Vice-President Integrated Solutions Business Development.

He is a graduate of the McGill University-HEC Montreal joint MBA program.


De Lacroix

Senior Director
Consulting Services

Étienne De Lacroix

Senior Director, Consulting Services

Étienne is an expert in marketing campaign measurement and excels at sharing his knowledge with his clients and anticipating their needs.

He boasts over 10 years of experience in data-driven marketing. In recent years, he has worked in France and Canada with innovative companies that have built the customer data intelligence market. He has provided targeted marketing advice to leading brands including Procter & Gamble, Danone, BNP Paribas, l’Oréal, Jean Coutu and Desjardins.

He holds a Master’s degree in Marketing from École Supérieure des sciences commerciales d’Angers.


Del Duca

Senior Director

Marco Del Duca

Senior Director Salesforce

Marco is responsible for all aspects of Salesforce engagements from developing and growing the practice to implementation and delivery, working closely and in collaboration with our Client Success and Consulting teams.

Marco has worked in the Salesforce space for multiple years and has over 10 years of experience in managing highly complex projects in the software development industry. He has experience with waterfall, PMP and Agile/Scrum methodologies and is a proven leader recognized for a high level of initiative, decisiveness and strong business acumen. He is also passionate about people development, adept at assembling, leading, and mentoring diverse teams in an organization.

He holds a Bachelor of Commerce in Finance from the John Molson School of Business and a PMP certificate from the Project Management Institute.



Consulting Services & Managing Director, Montréal

Luc Garneau

VP, Consulting Services & Managing Director, Montréal

Luc understands how data, technology and marketing intersect due to his expertise in loyalty and analytics and thanks to his deep understanding of the retail space. As a trusted strategist, Luc delivers proven results that help our clients respond to their loyalty and personalization needs.

Prior to joining Relation1, he held several senior marketing positions. Starting as Associate Director, Loyalty Strategy at LoyaltyOne, he helped Jean Coutu Group fully leverage the AIR MILES reward program. Next, as VP Retail for Dunnhumby (a leader in customer data science), Luc was instrumental in the launch of the Metro&moi loyalty program for Metro. Finally, as VP Strategy & Consulting Services for DataCandy (a leading loyalty platform), Luc further strengthened his knowledge of the technologies that are required to power advanced loyalty programs.

Luc holds a Bachelor’s of Business Administration with a major in Marketing from Université de Québec à Trois-Rivières.



VP Information Technology &
Managing Director, Quebec City

Olivier Gaumond

VP, Information Technology & Managing Director, Quebec City

Olivier always stays on top of clients’ needs and leads our team of IT experts. He is gifted with an amazing ability to listen and holds strong analytical skills which he uses to drive his teams to develop ingenious solutions that drive results.

He has spent over a decade cultivating a passion for business intelligence and systems architecture and has implemented numerous commerce and data platforms in companies of various sizes, always with the aim to “humanize technology.”

He holds a Bachelor’s degree in Computer Science from Université Laval.



Director, Customer Success

Theresa Humphrey

Director, Customer Success

Theresa Humphrey has over 20 years of experience in customer experience and marketing with a focus in automotive, including companies such Infiniti, Nissan and Chrysler, with a demonstrated ability to develop strategies, execute, and analyze personalized marketing programs, customer service and training activities. Her experience spans both agency and client side.

Theresa’s most recent experience was with Kenna, where she was an Account Director for BASF, guiding their digital strategy, social media, content marketing and marketing technology.

Theresa holds an Honours BA and an MBA from the University of Windsor.



Director, Client Solutions

Karen Hamelin

Director, Client Solutions

Karen began her career at Quebecor Media more than nine years ago. After getting her start in marketing and business development in traditional media, she dedicated herself exclusively to digital marketing for seven years, which allowed her to acquire a strategic vision and adopt a proactive approach with hundreds of local and national clients. As a digital strategist and manager, she also had the opportunity to train, mobilize and coach many of Quebecor's traditional account managers (and their clients) in digital development.

Over the course of her career, she has been able to expand on her knowledge and experience in many digital technology sectors, including content marketing, SEO, programming, geotagging, DMP segmentation strategy, multi-channel marketing strategy for mobile telephony, video strategy and so forth.

Motivated by her deep interest in technology and its fast-evolving market, Karen has decided to make the leap and join Relation 1’s ranks.

Karen holds a bachelor's degree in Public Communication and Marketing from Université Laval in Quebec City.



Senior Director, Customer Success &
Managing Director, Toronto

Ben Lirangi

Senior Director, Customer Success & Managing Director, Toronto

Ben brings 20 years of professional marketing, strategy and business development experience to Relation 1, with senior leadership positions within leading global organizations such as Bell TV, Aeroplan, Aimia, Sears Canada, LexisNexis and SunLife.

Ben’s most recent experience was with Sun Life Financial, where he was the AVP Marketing Activation (Global Brand & Digital Marketing) responsible for content development, social & search marketing, media advertising, and performance optimization.

Ben is known for helping organizations and clients drive business growth and creating new recurring revenue streams by assisting them to build and expand businesses, brands, and product solutions along with building high performance teams. It is this extensive business acumen, expertise and track record of delivering exceptional marketing and financial results that will assist Ben to build and grow sustainable partnerships with Relation1 clients.

Ben also holds a Master of Business Administration from Edinburgh Business School (Heriot Watt University, UK) and a HBA from York University (Canada). Ben has volunteered with the CIBC Run For The Cure charity and has coached with the North York Hearts Soccer club.



Senior Director
Project Management Office,

Drew Phillips

Senior Director Project Management Office, Toronto

Drew is responsible for all aspects of delivery and customer success working closely and in collaboration with our Consulting team.

Drew has worked in the digital marketing space for almost 10 years working on clients ranging from some of Canada’s best known brands to small co-operatives. He has managed multi-functional teams for the last 5 years. Previously, Drew worked in the Financial Services sector and was employed by Virgin Money in the UK for several years.

He holds a Bachelor’s of Business Administration with honors from Anglia Ruskin University in the UK.

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