Read Michael’s article in which he explains how new marketing metrics such as Return on Customer (ROC) have given marketers a better picture of what is happening at the customer level – whether it be long-standing customers or new ones.
Read Kathryn's latest article presenting the levers today’s banks can leverage to help maximize the effectiveness of their credit card loyalty programmes.
Read Kathryn’s latest article which presents a few tips to follow to create relevant, real-time, personalized interactions that can help differentiate your brand and offering.
Read Lia’s take on why Sears was no longer able to deliver value back to its customers and the steps that could have been taken to better understand them and their evolving needs and be able to deliver a more relevant experience.
Read about some of the analytical challenges Lia faced while managing the CRM and Loyalty team at Sears and learn more about how a solution such as R1.ai could assist in closing these gaps and help deliver more personalized communications to customers across channels.
Read Relation1’s take on what retailers can learn from airlines to differentiate and drive customer engagement beyond points-based loyalty programs.
Learn how customer-centric innovations deliver personalized experiences that transform customers into brand ambassadors.
Get the ins and outs of the new regulation recently implemented on the other side of the Atlantic and learn how it affects Canadian retailers.
Consumers are a lot more sensitive on how their information is being used and are demanding greater control over who can access their data. Find out what this means for personalization.
Learn more about the importance of staying relevant when interacting with customers and the damage irrelevance can cause to a brand.
Personalization is not just getting the name right. Learn the critical tips to reaching true personalization and the 8 trends you should be aware of.
Our very own Jocelyn Callier, VP, Data Science & Analytics describes how current technologies can help accelerate the deployment of personalization.
Short article explaining how Relation1 uses its proprietary platform, R1.AI, to enable brands to create more personalized and relevant experiences.
Short article presenting Relation1’s unofficial glossary of terms on the subject of personalization and explaining why these concepts are so important.
An important CASL update about the suspension of the Private Right of Action provision and how it affects business going forward.
Interview with Luc Garneau, our VP Retail & Loyalty, on the importance of capturing data to be able to personalize marketing communications.
Article about the importance of measuring and assessing your marketing initiatives.