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with our latest articles

Return on customer has become the new imperative for today’s CMO

January 15, 2019 | 4 min read

Read Michael’s article in which he explains how new marketing metrics such as Return on Customer (ROC) have given marketers a better picture of what is happening at the customer level – whether it be long-standing customers or new ones.

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Michael Gawtrey

Senior Director, Consulting Services

How banks can maximize their loyalty programmes

November 1, 2018 | 7 min read

Read Kathryn's latest article presenting the levers today’s banks can leverage to help maximize the effectiveness of their credit card loyalty programmes.

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Kathryn Argiriou

Director Consulting Services

Personalizing to stay ahead

October 25, 2018 | 5 min read

Read Kathryn’s latest article which presents a few tips to follow to create relevant, real-time, personalized interactions that can help differentiate your brand and offering.

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Kathryn Argiriou

Director Consulting Services

How Lack of Personalization Can Kill A Hurting Business

September 11, 2018 | 6 min read

Read Lia’s take on why Sears was no longer able to deliver value back to its customers and the steps that could have been taken to better understand them and their evolving needs and be able to deliver a more relevant experience.

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Lia Grimberg

AVP Consulting Services

The Analytics Gap And How To Solve It

September 11, 2018 | 5 min read

Read about some of the analytical challenges Lia faced while managing the CRM and Loyalty team at Sears and learn more about how a solution such as R1.ai could assist in closing these gaps and help deliver more personalized communications to customers across channels.

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Lia Grimberg

AVP Consulting Services

When Old Meets New Again

August 15, 2018 | 4 min read

Read Relation1’s take on what retailers can learn from airlines to differentiate and drive customer engagement beyond points-based loyalty programs.

lia-grimberg

Lia Grimberg

AVP Consulting Services

Personalization is the new loyalty

August 15, 2018 | 5 min read

Learn how customer-centric innovations deliver personalized experiences that transform customers into brand ambassadors.

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Kathryn Argiriou

Director Consulting Services

The GDPR – What you need to know

August 13, 2018 | 5 min read

Get the ins and outs of the new regulation recently implemented on the other side of the Atlantic and learn how it affects Canadian retailers.

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Étienne De Lacroix

Director, Consulting Services

Cambridge Analytica, GDPR and the future of Personalization

July 7, 2018 | 5 min read

Consumers are a lot more sensitive on how their information is being used and are demanding greater control over who can access their data. Find out what this means for personalization.

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Kathryn Argiriou

Director Consulting Services

Keeping things relevant

June 7, 2018 | 3 min read

Learn more about the importance of staying relevant when interacting with customers and the damage irrelevance can cause to a brand.

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Luc Garneau

VP, Retail & Loyalty

2018 Trends for Personalized Marketing

May 11, 2018 | 10 min read

Personalization is not just getting the name right. Learn the critical tips to reaching true personalization and the 8 trends you should be aware of.

lia-grimberg

Lia Grimberg

AVP Consulting Services

Personalization in the AI era

February 28, 2018 | 3 min read

Our very own Jocelyn Callier, Director, Data Intelligence describes how current technologies can help accelerate the deployment of personalization.

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Jocelyn Callier

Director, Data Intelligence

How to Make Things Relevant to Consumers

February 28, 2018 | 2 min read

Short article explaining how Relation1 uses its proprietary platform, R1.AI, to enable brands to create more personalized and relevant experiences.

lia-grimberg

Lia Grimberg

AVP Consulting Services

What is personalization?

February 26, 2018 | 3 min read

Short article presenting Relation1’s unofficial glossary of terms on the subject of personalization and explaining why these concepts are so important.

lia-grimberg

Lia Grimberg

AVP Consulting Services

CASL: Private Right of Action Suspended

June 16, 2017 | 2 min read

An important CASL update about the suspension of the Private Right of Action provision and how it affects business going forward.

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Daniel Murphy

Director, Consulting Services

Capturing Data

March 6, 2017 | 4 min read

Interview with Luc Garneau, our VP Retail & Loyalty, on the importance of capturing data to be able to personalize marketing communications.

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Luc Garneau

VP, Retail & Loyalty

Measuring & Assessing Your Marketing Initiatives

February 17, 2017 | 5 min read

Article about the importance of measuring and assessing your marketing initiatives.

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Étienne De Lacroix

Director, Consulting Services

The Valuable Redeemer

February 10, 2017 | 4 min read

Article explaining how to turn non-redeemers into valuable program redeemers.

kathryn-argiriou

Kathryn Argiriou

Director, Consulting Services

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